Link Prospecting is probably the most important task in my daily routine. This is the process where I collect relevant blogs in my clients industry to acquire valuable links. Link prospecting fuels my link building campaign specifically in doing guest posts.

Prospecting is usually easy to do – searching a few industry keywords on Google and you’ve got yourself a set of websites within your target industry. Yet, once you’ve gone through your primary list, you’ll realise the challenge that you’re facing. So before you start doing it, here are some tools you’ll need.


There are lots of ways to find prospects for your link building campaign. I myself have used several procedures and tools like Raventools and Kaiser’s link prospecting using SEOquake.

Google Advanced Search Operators

It is important for you to know which Google search operator you’ll use and how it works. If you know how they work it’ll be easy for you to narrow down your searches and find guest blogging opportunities, resource pages and blogs in your industry.

Tip: Activate SEOmoz Toolbar when doing a search In terms of site metrics, moz’s page and domain authority (PA & DA) seems to be the most efficient ones to use.

Example of Advanced Search Query:

Business Cards inurl:blog  – This query will return blogs with “business cards” on their blog posts.

Link Prospecting Using Google Spreadsheet

I am currently using a Google Scraper Spreadsheet for finding my list of prospects for my clients. It returns 100 relevant websites in your industry. I can’t remember the real spreadsheet name and source so if you have seen it before, kindly contact me or leave a comment so I can credit the real source.

Once you’re done filtering the results. Paste 10 URL’s in Ontolo’s Link Building Reviewer. Make sure your SEOMoz Toolbar is activated and check the following metric and record it on a separate excel file.

  • Domain Authority
  • Email or Contact Page
  • Twitter Handler

Use the process I’ve mentioned and continuously improve your list of link prospects by trying different queries.