If you have a website, you need to use SEO techniques to help it rank well on search results. It is a powerful tool although only a few know why. Understanding more about SEO will show you why it is a necessary expense when putting up a website or building a brand.

Why do you need to use SEO?

  • It is a necessary investment

Ranking high on search results is a website owner’s dream. The first three results on the first page of major search engines garner the most clicks for that particular set of keywords. Utilizing SEO techniques allow websites to rank well for certain keywords, resulting in massive returns.

  • It is the ideal employee

A website is open and available for business 24 hours a day, 7 days a week for the entire year. It does not apply for a sick leave or a vacation. A website can perform several tasks simultaneously, limited only by the amount of features integrated in the design. As such, it is considered the perfect employee,

  • SEO plays a key role in marketing

There are many ways to build a brand, both online and off the Internet. SEO is only one of many techniques used in marketing and should be used in relation with other techniques. The right combination can help strengthen and support each element to help promote the brand or business, boost its visibility and reach its target market or audience.


Why is SEO important for your website to rank?

  • Increase traffic

Proper use of SEO techniques will help boost the amount of traffic received by a website. SEO experts will try to find the right mix of keywords that would help customers find your website.


  • Boost visibility in the area

Regardless of the size of your company, you need your website to rank well in order to garner the most number of clicks and potential clients. Even businesses that target the local market will benefit well from using SEO. Using geo-specific keywords, the company will be able to attract potential customers within a specific area or locale.


  • Improve traffic quality

Misuse of keywords can result in content that does not make sense or has no connection with the keywords used. This can also affect websites as misuse of keywords can misdirect traffic. With using proper SEO techniques, the quality of traffic improves. This means a better match between the consumer and the products or services being offered by the website.


10 Basic SEO Tactics to help you rank

1. Incorporate keywords in the title

The title tag is one of the most important components used in optimizing a page. This type of tag is important as it is the first thing the search engines see and rank. Titles are displayed on search engine results using bold text.

2. Include keywords within the body or content

Be consistent when it comes to choosing keywords to target. If you are using designer chairs as the title of the article then this should also be reflected in the body of the article. Although using the exact set of keywords is often suggested, diversifying or using alternative keywords can also help websites rank well.

3. Use keywords in tags

If used naturally, having keywords in the subtitles can also help boost the website’s ranking.

4. Incorporating the keyword in the domain name

The website’s domain name is also considered a title tag. As such, the domain must also use the same set of keywords that the website intends to rank well on. This can be used in conjunction with improving the site’s authority.

5. Include the keywords in the webpage URL

Google, in particular, places greater importance on URLs that contain the keywords. Other than ranking well on search results, this also makes it easier for other websites to link to your website.

6. Use internal links

Deep links refer to links between pages within the same website. This helps increase the value or worth of each page and helps boost the rank of each individual page on search engines.

7. Use keywords as part of the image title

Keywords can also be used to search for images. Using the same set of keywords to label images will make it easier for consumers to find particular products.

8. Producing fresh content

In the past, older web pages ranked higher on Google and Yahoo. Over the years, Google has placed greater importance on websites that feature fresh, new content.

9. Writing quality content

Content still remains king. Producing killer content will encourage other people to link to your websites. Linking with other websites increases its value, helping it rank higher on search engine results.

10. Updating frequently

The freshness of an article or blog post can also be determined by the number of times it has been updated. Adding information to existing content will earn bonus points from major search engines.