Images have played a great role on the web as this type of content have  added more value to the overall web user experience by enriching visual appeal of a web page. It also helps giving more definition to information you are trying to convey.

An image tells different stories and it stirs viewer’s emotions, which means they have everything a link builder and an online marketer’s needs. With great and compelling images and the right approach, you can drive traffic to your website.

Using Your Websites Images for Link Building

Another advantage in using images for marketing and link building is that it’s one of the most effective ways to build brand recognition, it acquires natural links to a website because it is easy to distribute and visually captures your visitor’s interest and it allows your link building campaign to diversify links being generated to the site.

Types of images that gets natural links:

  1. Art/Drawing
  2. Cinemagraphs
  3. GIF’s
  4. Image Tutorials
  5. Infographics
  6. Memes
  7. Photographs
  8. Typographs

Image Link building can be very easy or rather difficult, depending on your industry, the type of website and the content.  So how do you use images for link building?

Submit Your Images on Image Bookmarking sites:

Submit your websites image and interact with industry related users on each bookmarking sites. Upload original shots of images on your website or else others will, without getting your permission and proper credits. So make sure you submit them with proper source to build one way links using your photos.

Check out the following Image Bookmarking sites below:

  1. Deviantart
  2. Dropular
  4. Flickr
  5. Imageloop
  6. IMGFave
  7. Lookbook
  8. Picforme
  9. Pichaus
  11. Webshots
  12. Weheartit

Find Your Images

Sounds like an impossible task to handle finding your images online but with Google’s Image Search or Tineye, which searches for similar images online, it’s actually not that hard to find and track your images that may have been used by other site owners and haven’t provided link attribution to your site.

Connect and Get Links

Collect the sites that have used your original images that didn’t provide proper credits to you as the owner of the image and list them in a spreadsheet file. It’ll be easier to contact them and get proper credits/links from these sites, since they’ve already used your image(s).

Add URL or Name on Images

Add watermarks on your photos – a text layer in your images by using software like Photoshop showing your brand name or or copyright by Make sure that people understand the image is yours by saying something – putting your brand name and URL.

Optimize Your Images for Search

Optimizing your images is one of the many on-page SEO factors that you need to do because this will not only make your images and website rank higher in the search results but will also improve your traffic and will give your visitors a better experience. Here are some tips to help you optimize your images:

  • Keywords in filename, alt text, image caption / description.
  • The title of the page hosting the image should also contain the targeted keyword.
  • Take advantage of the image’s caption by including the targeted keywords, if necessary.
  • Keep the image file size to a minimum without losing image quality.
  • Announce proper creative commons license which requires site owners to give you proper credits for your images.

Pin it!

As of the moment, Pinterest is the best place to market your images, as it can surely bring much traffic and conversions to your site. Optimizing your images for non-search engine sites might have a different approach. You want users to actually pin your images and then probably repined by others – to make it go viral for a chance of driving more traffic and leads.

For more tips, you can check out QuantumLinx’s recent post about techniques on Pinterest Marketing.

Image Link Building Resources

Infographic Link Building: Reverse Image Search – Paddy Moogan shared how to use an existing infographic in your industry and find who embedded it on their website for future prospects.

Can I Use Image Sharing For The Purposes Of Link Building? – Alex Damon discussed six benefits of Using Images for building links.

These are just some of the simple steps and often quite obvious procedures on building links using your images.

Do you allow your website’s images to be used by others? Have you built back links using this tips? We would love to hear your thoughts.