Guest blogging involves creating a post on another publisher’s blog or website. It is often seen as one of best ways to build links and establish a voice in the community. There are many websites that encourage people to leave a guest post. Understanding how to create a great guest post is key to maximizing the benefits of this link building technique.

Why Guest Blogging?

Creates a win-win situation for all parties

The blogger, the publisher and the reader all have something to gain when it comes to guest posts. On the side of the blogger, posting on another person’s website introduces the blogger to an entirely new group of readers and potential subscribers. The publisher can take a break from posting new content and allow somebody else to take over. It also adds a new perspective to the same topic. Readers will get to read articles written from a different point of view. They get to read from a variety of authors without the need to leave the website.

Boost traffic

Both the blogger and the publisher’s websites can get a boost from a great guest post, especially if both websites have an established following. Authors of a guest post can include a link to their own blogs, linking both websites together. They are also advised to promote the guest post on their own blogs. By linking the two websites together, subscribers from each of the blogs get to find the other website, boosting the traffic for both blogs.

Build Links

A large percentage of publishers see the immense value of guest blogging as a legitimate link building strategy. Search engines use the number and quality of links to a website as a way to gauge its level of authority and its relevancy to a given set of search terms.

Qualities of a Good Guest Blogger

Reads and follows submission guidelines

Publishers create submission guidelines for a reason. These guidelines are not meant to quash the creativity of the guest blogger but to make sure that the quality of the post is up to publisher’s standards. Submission guidelines may also include a recommended list of submission formats. This will make it easier to integrate the article onto the website without the need to perform a lot of revisions, tweaking on conversions.

Produces great content that is original

A good guest blogger does his/her research on the blog or website before submitting an application. He/she may suggest a topic that has not been tackled on the website before or listen to suggestions from the owner of the website. Good guest bloggers produce original content. They do not rephrase existing content on their blogs or found somewhere else.

Posts to Avoid

Sales pitches

Subscribers do not like reading about sales pitches or being convinced to buy stuff or support a company. They like to read content that will enrich their lives or make them react to a current issue. Guest bloggers should write posts that people will find interesting and discuss about. Create a good first impression and establish a relationship with the blog’s readers. If they like what they are reading, they may decide to follow your website as well.

Rehashed content

The purpose of writing a guest post is to establish yourself as an authority on a topic. Readers do not want to read content that they can read elsewhere. If you are writing about a common topic, try to tackle it from a different perspective. Avoid repurposing content. Publishers may not catch you doing this but major search engines will and may choose to penalize you for doing so.

Guest Blogging for Businesses

Corporate blogs are not often utilized when it comes to guest blogging. One possible reason is that owners of corporate websites are not fully informed on the benefits of guest blogging. Most corporate websites do not advertise that they do accept guest posts. Although this presents a greater challenge for bloggers, there is value in trying to contact corporate blogs. For one, there is less competition, raising the chances of getting accepted. However, bloggers may need to submit themselves to a more rigid set of rules when it comes to submitting content for corporate blogs.