Naming of your webpage URL is very important for search engine optimization. Search engines realize that the filename or path of a webpage is a good indicator of the theme for a particular page. The depth of pages is also taken into great consideration, a page which is located too far away from the root domain is often seen as less important.

A poorly optimized structure will result in search engine crawlers having to spend more time figuring out the priorities and relevance of a webpage. Google generally shows users breadcrumb trails if it thinks that the current URL structure does not benefit the user.

Naming Guidelines

Here are some of the things that I recommend when optimizing the URL structure of your site or your client’s:

Google recommends the following best practices when creating URLs.
URL.com/{section-name}/{subcategory-name}/{supporting-content(Hide File Extension)

  1. Folder names should accurately describe their contents. As folders get deeper, folder names should become more descriptive. Eg: /apples/granny-smith/red/
  2. Use lowercase lettering.
  3. Relevant keywords. Webpage filenames and folder names should accurately reflect their contents
  4. Multiple word titles should be separated with a hyphen (-).
  5. Hide the file extension. This is important for long-term optimisation as it eliminates the need for re-directs when changing server technology. I.e. HTML -> PHP.