Search Engine Optimization

If you arere in the business of selling products or services online, you’ve probably heard that you need Search Engine Optimization or much better known as “SEO”. Search engine optimization is the process of getting traffic from organic listings on search engines. Here is a list of the most important and well-known search engine sites:

  • Google
  • Yahoo!
  • Bing

Search engines like Google use “bots” or “crawlers” to browse all of the Internet (websites and webpages) it collects and stores all copies of content they find. This information is later indexed by the search engines to allow users to find information.

The following videos, How Search Works and What Is SEO In 3 Minutes, from Google and Search Engine Land does a great job explaining Search Engines and SEO.

How Search Works  

What Is SEO In 3 Minutes

Importance of SEO

SEO is so important that 85% of clicks are on organic search results.

Example: If 100 people searched for “guitar for sale” in Google, 85 of them would click one of the links in the organic search results and 15 would click on one of the ads.

 SEO Basic Concept - Google Organic Search Example - Nikko Marasigan

The red box on the image above shows the “organic” search results while the blue box shows the paid ads.

If you are selling products or services, this is a great opportunity for your business and a great marketing channel to get more potential customers and increase conversions.

An Onsite or On page SEO Audit is a great way to get started with SEO and to get recommendations for improvements to your website that will help your website’s ability to result in higher rankings and drive more conversions.