The Internet is filled with all sorts of information on just about anything. Each publisher or blogger with a website becomes a source of information. With hundreds of millions of active websites, it becomes more difficult for brands to distinguish themselves from the rest of the pack. There is also the constant threat of Google changing its algorithm. With developing a content strategy, bloggers and publishers can produce and market the right type of content to reach their intended markets without the risk of being affected by changes in the content industry.
Why is it important for your Blog?
A content strategy helps give your blog an identity and a goal. Developing a content strategy helps bloggers identify who they are writing for and understand their needs. This can guide the blogger or writer to develop the right type of content that would suit their readers. The content strategy can also affect how the content would be marketed to reach more readers.
10 Tips on Developing Your Content Strategy
#1 Define your goals
Ask yourself on what you are trying to accomplish by publishing your content. Who are intending to reach? What should people do once they have found and read your content? Having a clear idea on your motives and goals will guide you on creating the right type of content for people to read and ranks well on search results.
#2 Follow a schedule
It does not matter whether you intend to write once a week or once a day. What matters is that you develop a schedule and stick to it. This gives bloggers the discipline and holds them accountable for the production of content. There are varying opinions as to the frequency of adding or updating content. Some experts suggest that business blogs should produce at least one high quality post each business day.
#3 Offer something in return
Most people will not be enticed to subscribe to your blog or newsletter unless they get something in return. Offer an incentive such as an ebook or a download. Try to develop something new at least one for every quarter. If you have the time, aim to produce at least one ebook, white paper or even a cheat sheet every month.
#4 Integrate social buttons
Millions of people have accounts on social networking sites such as Facebook, Twitter and Pinterest among others. These platforms allow people to share and consume content. Give your content pieces the needed push online by allowing your readers to share the content to their networks. The process may help in widening the reach of your content.
#5 Describe non-text content
Search engines can only process and rank text-based content. As such, they will have difficulty determining the quality and relevancy of other types of content such as images, sound files, podcasts and videos. You will need to provide more detailed descriptions for these types of content to help them rank on search results. Take advantage of the file’s name, caption, ALT tags and any other descriptive text to optimize non-text content for the Web. Use your keywords whenever it is suited.
#6 Pay attention to the page details
There are many areas that could help optimize your content for the search engines. Headlines and titles, for instance, can show up on search results and help give readers an idea on what the content is about. Other areas for consideration include headings, subheadings and anchor text. Remember to diversify your keywords to avoid getting penalized.
#7 Use search-friendly fonts
The type of fonts that you use can also affect how search engines read your content. There are fonts which do not translate well online. Use Google Web Fonts or Font Squirrel to find web-friendly fonts that you can use on your content.
#8 Keep loading times short
#9 Develop content for tablets
A growing number of people are turning to tablets to consume content. In two years, Apple has sold more than 55 million iPads. With other brands joining in, you may find that a growing number of your blog’s readers may be going through it using their tablets as compared to other devices. Explore the possibilities of developing content for tablets as early as possible to take advantage of this growing market.
It may take some time before your efforts pay off. For some, it may take years before positive results are seen. Continue producing and marketing quality content until such time.