Ecommerce sites are designed to sell products or help create an online presence for a company or business. These types of websites can contain information on how to contact the business, display items for sale and even take in orders. The websites make it easier for customers to buy goods without physically leaving the home. A good website design effectively converts people from mere visitors to buyers.
There are three basic elements of an effective website. One is that it connects buyers to the products that they need. The ecommerce website must present the information well in order to convince the individual to buy the product. The third is a quick and smooth transaction. Here are a few tips to help businesses design their ecommerce site.
- Match the design with the offers
When it comes to designing an ecommerce site, the look and feel of the website should be consistent with the identity of the company and what it offers. For instance, if the company is selling school supplies for young kids then the website should appear bright and colourful in order to appeal to young consumers. The adults would also be able to get the message if it is delivered well.
- User-friendly design
Make it easy for people to browse through the different categories and products and find what they need. Use clear fonts and simple text to make it easy for consumers to determine what the web page is about.
- Focus on the items
Whether the site is offering a product or service, ensure that visitors and customers know what it is. Highlight important products and include detailed descriptions. The images and text used on the design can help promote the item being offered for sale. Use high-quality photographs or images to show people what products are being offered by the website. If the company is selling antique chairs, be sure to include shots of the item taken from numerous sides. The quality of the images combined with a detailed description of the items will help potential leads to buy from the website.
- Do not forget about the homepage
In most cases, people will find an ecommerce website because of its homepage. The homepage is like the cover of a book. Its design can entice people to go inside and see the rest of the contents or leave and look for another company. The elements used in designing the rest of the homepage should also be present in the homepage to create a consistent look.
- Offer different payment methods
Different people have different abilities of being able to pay for items. Some of the possible options include cash, use of credit cards, check, bank information or online payments. Being able to offer a variety of payment options widens the market that could purchase items from the website. When offering multiple payment choices, make sure that the payment channels are secure.
5 Common Mistakes
- Lack of product details
Going to a shop to buy goods allows people to physically hold the item, inspect it and talk to staff before making a decision. Online shopping removes this experience. Ecommerce sites will need to find a way to replicate this experience by providing as much useful information including detailed product information and pictures from a variety of angles.
- No contact information
People want to know as much information about the company before deciding to buy from it. Ecommerce websites should include as much contact information to prove that the company exists and that it will not run off with the customer’s money.
- A difficult transaction
One of the most common flaws of ecommerce sites is that customers find the checkout process difficult. The transaction should not involve too many processes or steps. A checkout process that takes too long or asks for too many personal questions will make customers think twice about completing their orders.
- Forced registrations
A lot of ecommerce sites require customers to register before they can be allowed to purchase goods. Most customers think this is an unnecessary and time-consuming step, discouraging them from completing the transaction. Offer a benefit by providing information on the status of their orders or making future transactions easier and quicker. Allowing customers to choose will make them more likely to buy from the company.
- No search options
Some customers do not want to use the website’s navigational tools and may instead opt to use the search engine. Make sure that the search feature works well and includes filters to allow customers to refine results.